![]() Semrush is a true all-in-one marketing platform. The cost of your plan is calculated based on your rankings check frequency, subscription period, the number of keywords you need to track, and the specific plan you sign up for. SE Ranking uses a flexible, scalable pricing system with plans starting from $23.52/month. Great option for agencies that want to control costs You can filter the referring domains by Domain Rank (a measure of website authority) in order to find their most valuable backlinks, then add them to your own link-building prospect list.Īside from competitive research, you can also use SE Ranking to conduct a website audit, optimize on-page content, find keyword suggestions, track your rankings, and a lot more. You can pull up a detailed report of all their backlinks in minutes, alongside the referring domains and web pages they originate from. Switch to the Backlink Checker tab to analyze your competitors’ backlink profiles. If you want to, you can dig even deeper and analyze ranking changes over time, SERP features, top pages by traffic share, etc. If you want to see the keywords they rank for in a specific region, you can change the settings to pull data from a specific country or continent (or just leave it as Worldwide).Īnd that’s just the basic stuff. You’ll also see their Domain Trust and Page Trust metrics so you know how authoritative their site is (and whether or not you can compete).īelow that, you’ll see graphs that display their traffic, keywords, and backlink growth over time, as well as traffic distribution by country.įurther down, you’ll find a list of all their most valuable keywords, alongside their search volume, organic ranking position, CPC, etc. At a glance, you can see an estimation of their monthly organic and paid traffic, the total value of that traffic, and the number of keywords they rank for. From there, you’ll be able to see a ton of insights about their SEO and PPC performance. You can click on any of these competitors to open up their website in the same Competitive Research report. Next, scroll down to your Organic competitors list to see a breakdown of all the websites that compete with you for ranked keywords, ordered by their visibility. Just navigate to the Competitive Research tab and type in your domain to get started. It’s based on keyword positions, search volumes and estimated organic visits.The user interface is very straightforward to use. One of these metrics is the Performance Index used in SERPWatcher. To know this, you need to work with metrics that take these changes into account and provide clear information about the potential organic traffic. Likewise, a small drop of one very important keyword can be more critical compared to significant positions’ increase of 10 other keywords. Sometimes ranking on the highest positions for 10 keywords will bring less quality organic traffic than other 10 keywords for which the website ranks in the middle of the 1st SERP. The goal of rank tracking is to track the overall progress of keyword positions and their impact on organic traffic. If you obsessively track the positions, you lose a lot of time that can be invested in actually improving the positions. Otherwise, it wouldn’t make sense to do it all and that’s also why you may find sources saying that rank tracking is not important at all. ![]() To get the most of keyword rankings, it’s important to understand that ranking #1 for each keyword should not be the only priority. Make sure to read reviews and test the tools so you spend your budget wisely. Many of the tools are freemium or with a time-limited trial. Being obsessed with rank tracking will not help you to understand how the keyword positions’ progress influences the overall organic traffic potential of the website.įactors that influence the keyword rankings: However, you shouldn’t focus solely on the positions. On top of that, keyword rankings remain one of the most important KPIs in SEO. It gives you information about how well the website stands on the market. Rank tracking is an essential part of the SEO workflow. It’s based on current rankings and historical data, so you can analyze the progress and its impact on organic traffic. ![]() Rank tracking is about tracking and analyzing the organic positions of keywords in time. Keywords that your competitor rank for.Many other terms you necessarily don’t optimize for.These keywords include the following types: Rank tracking is checking positions of keywords that a website ranks for in search engine result pages (SERPs).
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